This project features a series of 10 short-form advertising reels created for a TikTok marketing campaign for Zipit.
The work was completed as a freelance project, where I took on the roles of Art Director and Motion Designer.
The work was completed as a freelance project, where I took on the roles of Art Director and Motion Designer.
My responsibilities included:
defining the visual concept and creative direction,
adapting content specifically for TikTok’s fast-paced format and algorithms,
motion design, animation, and final video editing.
The production was based on video footage and static assets provided by the client. These materials were reimagined and enhanced using Adobe After Effects along with AI-powered tools, allowing for a more dynamic visual language and an efficient production pipeline.
Throughout the project, I worked closely with Zipit’s marketing analysts and marketing designers, collaborating on:
audience insights and performance data,
creative hypothesis testing,
visual optimization focused on engagement and conversion metrics.
The sound design and music were created exclusively for this campaign using the AI music platform Suno, ensuring a precise match between rhythm, mood, and visual pacing tailored for TikTok consumption.
The final result is a set of high-impact, platform-native ad reels designed to capture attention quickly, maximize engagement, and align with performance-driven marketing goals.