The task was to create a post for a Meta campaign promoting online English tutoring services. The target audience included Russian-speaking households in Israel, aged 18–50, with ZIP codes in the 10–50% income brackets.
This project also involved SEO analytics and audience monitoring, focusing on click-through rates and engagement metrics to optimize the campaign's performance.
Key Highlights:
Tutor with near-native English proficiency and 22 years of teaching experience.
Expertise in preparing students for IELTS and TOEFL exams.
Works with adults and teenagers aged 13 and older.
50% discount on the first lesson.
By combining content creation, SEO insights, and targeted audience monitoring, this campaign effectively balanced engagement and conversion goals.
Caption Examples:
What makes the Russian Wikipedia so different from the English one?
Why does the title of the movie Alien lose its ominous tone when translated as "Чужой"?
How many tenses are there in English? (Spoiler: it depends on how you count!)
The campaign highlights the tutor's qualifications:
Near-native English proficiency with 22 years of teaching experience.
Expertise in preparing students for IELTS and TOEFL exams.
Works with adults and teenagers aged 13 and older.
50% discount on the first lesson.
This approach combines engaging, thought-provoking content with a clear value proposition to attract and convert the target audience effectively.