The advertising agency Adler Chomsky & Warshavsky was commissioned by Bank Hapoalim to promote the newly launched fintech application Bit — an innovative solution for instant money transfers.
At the time, Bank Hapoalim was a pioneer in the mobile financial services segment in Israel, and the launch of Bit marked a significant breakthrough in the local fintech market. Our task was not only to introduce the product but also to shape a new user behavior — enabling fast, seamless peer-to-peer money transfers.
A multidisciplinary team of marketers, analysts, creative directors, art directors, and copywriters collaborated on the project. We worked closely with the bank’s developers and analysts to accurately communicate the product’s value and technological edge through strong visual storytelling and messaging.
My role in the project spanned multiple areas: I worked as an illustrator, motion designer, animator, and video editor. A key part of my contribution was the creation of an animated presentation, developed in close collaboration with the creative team. In addition, I participated in launching several web advertising campaigns, where I also took on responsibilities as an art director — developing visual concepts, creating illustrations, and designing motion assets that enhanced the product’s communication.
This project became a valuable experience at the intersection of creativity, technology, and product thinking, where visual communication played a crucial role in bringing an innovative fintech product to market.
storyboard for an animation
Thank You