Magista NIKE Advertising Campaign

Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform. Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control. Born from four years of R&D in the Nike Sport Research Lab and with feedback from some of the world’s best attacking playmakers, including Barcelona’s Andrés Iniesta and German forward Mario Gotze, the Magista is designed to enable devastating creativity in a game where space is at a premium. Flyknit technology delivers unprecedented feel, fit and control by creating a second-skin, sock-like feel and allows for strength and support to be knitted directly into the boot. The Magista also features a new mid-cut Dynamic Fit Collar for a more locked-down fit and increased awareness of the body’s movements and interaction with the ground and the ball.